Alex Andarakis

Momentum, energy and reinvention define the approach to Alex’s professional life. Built on a foundation of senior leadership roles with Unilever, Aujan Coca-Cola, Emaar Properties, Omniyat and a Global Senior Advisor with McKinsey, Alex combines the rigor of a seasoned Chief Executive Officer with the creativity of a Marketing/Creative Director to ensure Andarakis delivers on the vision to ’Inspire – Propel – Partner’ with clients and partners alike. With experience in over 100 destination real estate placemaking and destination marketing assignments,  including 40+ with the PIF, RCRC and Ministries in KSA, as well as leading the lifestyle transformation for leading UAE based entities including Emaar, Alex has established himself as one of the regions leading professionals. Within the retail sector, Alex led the marketing and communication aspects for the launch of The Dubai Mall, as well as executing marketing, branding and communication assignments for clients such as MAF, Al Futtaim, Red Sea Malls, and LULU across the UAE and KSA.